SCUM Magazine is a Seattle-based quarterly lifestyle publication. The magazine features thought-provoking articles, photography, art, and prose centered around slice-of-life stories and experiences. With the tagline "Bold. Bad. Belligerent.", this isn't a publication that takes itself too seriously.
I wanted to create a magazine written for the people in my community—the bartenders, cooks, skate rats, and musicians, both in the city of Seattle and outside. The biggest challenge with this project was treading the fine line between irreverence and bad taste. I wanted to pay homage to the skate mags and punk zines I’ve always admired, but apply a cleaner, more streamlined visual tone to them.
This project began over the summer, when I began collecting content from friends and online. I approached the tone of this magazine strategically, with photographer and writer friends in mind. I began focusing in on an overarching genre and tone based on source material available to me, and approached writing the remaining content in a way that would complement content I'd gathered.
Overall, my visual design solutions centered around distilling a cohesive narrative that served as a guiding force for visual choices. It was important to me to create a magazine that read as relatively gender-neutral, and this influenced many of my color selections as well. Narrowing down type and colors helped bring content together, and I found my stride after closely editing the pieces I selected.
My initial flatplan for SCUM was based on a larger page size, so needless to say, there were a lot of changes that were made. About four weeks in, I did a test print of the content I had so far. When laid out, it allowed me to see a handful of changes I needed to make, including color choices and type consistency.
One of the biggest changes made at this point was the decision to create all ads myself. I found it hard to curate ads that fit within the SCUM brand, so making my own alleviated the problem and enabled me to have extra creativity.