Baker's is a cozy bar in the Sunset Hill neighborhood of Seattle. Well-made cocktails are paired with elevated bites and exceptional service; the result is both inviting and sophisticated. When developing the visual identity for the bar, I wanted to evoke nostalgia, but still keep things feeling as timeless as the space itself.

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I drew inspiration for Baker's branding from its namesake, as well as the neighborhood it's located in. Baker's is named after Charles H. Baker, an often forgotten (but incredibly influential) icon in cocktail history. His book, A Gentleman's Companion provided excellent inspiration for the tone and illustration style of Baker's printed menus. The primary Baker's mark is modern and geometric, with a touch of art deco flair and a not-so-subtle sunset hidden within the coupe glass.