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BRAND STRATEGY, BRAND IDENTITY, PACKAGING SYSTEM, ILLUSTRATION
When Stoup came to Blindtiger, they had a single logo and a whole lot of beers. Our goal was to create a refreshed brand system that represents both their Ballard and Kenmore locations, and create a packaging system for their frequent beer releases.
I created a logo system for them that includes a streamlined primary logo, as well as marks for both brewery locations. To provide more consistency to their beer labels, I created a template that still allows for plenty of fun with artwork. Shown here are just a few of the very fun labels I created for their frequent releases.
Stoup Brewing
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